You unwrap a product and see packaging that is light, sturdy and tightly printed. Handy and attractive. But did you know that behind that shiny exterior is often clever technology? Laminated packaging combines multiple layers of materials to keep products fresh for longer, pack sustainably and stand out
You receive a package. The cardboard looks sturdy, the box has a hip design, and the print splashes off. But as you admire your new purchase, that beautiful printed box slides towards the paper bin. Rightly so? Perhaps not quite. Because what many people - and companies - forget:
You order a product, unwrap it and... there it is again: a whole cloud of plastic film, nubs, bags and other rubbish that can go straight into the bin. All the while you thought you were being conscious. Plastic-free packaging sounds like a logical solution, but in practice it is
Recyclable packaging is an important step towards a sustainable future. Yet practice shows that far from all recyclable materials are actually reused. In this blog, we explore why this is so, and what we can do about it. With a look to the future and European regulations (PPWR),
Imagine packaging that is not only sturdy and beautiful, but also designed in such a way that it can be recycled without hassle. Sounds almost too good to be true, right?
You're about to make a packaging choice that makes an impact - and preferably a positive one. You want less waste, less plastic, and above all: packaging that matches your sustainability goals. 🌱 And then you come across it: biodegradable packaging. Sounds green, sounds good. But
In the world of e-commerce, packaging is more than just a box to ship a product. Shipping packaging is the first physical contact moment between your brand and the customer. Especially with returns, packaging plays a crucial role: it is a business card, a user experience and a practical tool all in one.
You've probably experienced it before: you receive a parcel, open it with anticipation, and suddenly you feel something special. Not just because it contains the product you were waiting for, but because of the way it is packaged. Beautiful materials, a personal message, a scent, a colour palette that is perfectly
In a world where we are increasingly aware of our ecological footprint, the circular economy plays a crucial role. You hear it so much: reuse, recycle, reduce... but what does the circular economy really mean? And what place does packaging material have in it? At PurePack, sustainability is key: packaging is designed to be
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Sustainable greetings, Team PurePack
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